Toronto, Ontario

Primerica saved my life by helping me understand personal finance. Simple concepts that all the financial experts recommend.

They never said they had the lowest term insurance, you can receive 12% return by dollar cost averaging, and they always told me the truth. Primerica is the largest marketer of financial services in North America. These are all facts. Each Primerica office is maintained and managed by a Regional

Vice President which would be like a broker at Remax.

Citigroup does not own the offices or branch. Why don't the people on this site do some research regarding the industry and find out how they are detroying people's lives by telling have truths about insurance and investments. If they were doing such a good job why are so many people broke??

Just something to think about!!

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I am a proud Primerican!

Primerica too saved my life, not only did they help me with my finances but they provided me with the knowledge and skills to become self employed and then build my own business in helping others in the way that i was helped. I'm on an amazing Journey to financial independence and if it weren't for the amazing "Primerica Opportunity" I would still be struggling to make ends meet. So Thank you Primerica!



12% is the average annual return of AVERAGE mutual fund (as opposed to, say, a GOOD mutual fund) over any 10-year span. It makes an exponential difference in return over "secure" or "guaranteed" investments, such as a GIC/CI of 3% (the gains from which tend to be completely eaten up by taxes and inflation anyway, rendering the real return at or below zero, "guaranteed".)

Banks coach you to invest in GICs/CIs so that THEY can invest YOUR money in mutual funds (and loans, and credit cards) and make those high rates of return for themselves. Meanwhile, you're 70 and trying to get that sweet greeter job at Walmart so you can have enough money to eat in your so-called "retirement years".

That fits my definition of a scam. How about you?

Dollar Cost Averaging is a method to OUTPERFORM the fund, by investing small amounts every month on a regular basis, as opposed to a single lump sum at the beginning. Your small payment buys shares every month, more when the fund is down, less when the fund is up. As a result of being able to purchase much more shares in the down periods, the total number of shares you accumulate over time is larger. A bumpy market is actually to your advantage using this method. And many years later, when it's time to start selling the shares to produce income (i.e. you're retired) the worth of this huge pile of shares is much higher than it would be from a lump-sum investment.

It's much easier to explain this with graphs and sample data, I admit, but understanding this concept is what takes the fear out of investing in the highly profitable global marketplace. People who panic (mostly due to the news services, who's own profits are directly related to how much drama they can stir up) and sell their shares when they're at low value DID lose a lot of money. Those who kept with their D.C.A. program not only didn't lose a single cent, but accumulated large quantities of shares at prices that haven't been seen since the Great Depression. A Down Market isn't cause for panic; it's a SALE!

Two other points in response to what's been raised:

"Why if Primerica is the largest company, is everyone broke?"

Because even though Primerica has more agents in the field than any other single company, there are thousands of others (including all the banks, credit unions, insurance companies, etc). Primerica, last I looked only had about a 1-2% market share. Even they lost some of their clients to the media-induced panic, but those who trusted their agents and followed their advice not only didn't go broke, they're ahead of the game.

"Primerica and Citigroup."

Please don't think of the two as a single entity. Citigroup is a massive conglomerate that owns many companies and subdivisions (including Citibank, who provides the mortgages for Primerica's "S.M.A.R.T." debt consolidation solution) but each company under the umbrella (which used to be the Citi logo, in fact) is its own individual company. You could think of Citigroup as the owner of a football team. Yeah, he put up the money at the beginning and takes his share of the profits earned, but he isn't the coach, nor does he have a say in how they play, really. Citigroup took a big financial hit not to long ago, and their stock price shot down, but Primerica itself turned a 25% profit that year (and, in fact, nearly every year, 2008-9 included). It was some the other companies under Citigroup which were doing poorly. Citigroup does not "run" Primerica. Primerica runs Primerica.

Final point:

Forums like this are a TERRIBLE source of reliable information. Any *** with a chip on his shoulder or something to gain can say what he likes here, and remains anonymous and unaccountable for what he writes.

Having said that, there's no reason at all for you to take MY word for any of this on faith either.

I would recommend you look up your local Primerica office and arrange a meeting to see for yourself what they do. They do not charge for consultation, nor for their Financial Need Analysis, a very valuable document which summarizes your entire financial situation; where you really are now, and where you're likely to be if you continue as you were, as well as solutions to fix the problems it uncovers for you.

Primerica agents view themselves as educators more than salesmen. They prefer their clients to UNDERSTAND how financial products work, and then (armed with that knowledge) decide for themselves what they need in way of products. They do not "fast talk", but they do have a lot of experience explaining financial matters in simple and relevant terms the average person can grasp with little difficulty.

They will teach you how money works for free, and only when they fix your financial problems to they actually get paid for it.

That's a very rare thing in this world; a true win-win situation, but they've been proving it works out (for both their clients and themselves) for 32 years.

You have nothing to lose and so much valuable financial knowledge to gain by going to speak with them. You can judge for yourself if they have anything of value to offer you.

So, if I've helped you understand something, great, but really, by posting here, I've abandoned any credibility, so go find out for yourself!


DC some of us have been with Primerica. There's a difference between being captive and independent.

Just do a comparison of products you can offer compared to other companies, and don't forget fees...You see at one time I drank the kool-aid, but one day I stepped away from the table and did some research. I found in my opionion better products to offer and a better contract. As your new, go to and do some term quotes...Then consider your commissions on LTC.

When I was there agents under RVP didn't earn renewals as with your Legal Plan..Things may have changed, but if not you just may not understand how much money your missing out on. Yet if you can live with the contract, more power to you..

Get to know the industry and different products within the industry..You'll see the difference.


All of the above are great questions as well as great statements. I would like to offer my OPINION and answers to some of the questions.

In the paragraph written by Yeah Right, it is asked if it's better to sell a client short term care that costs the least amount of money. The answer is yes and no. Yes because Primerica's mission to help families become debt free, financially independent and properly protected. But, no if it means that the family/individual is not going to be properly protected. If a family of four has only 80K coverage on one of the parents that's clearly not enough coverage if something happens! Primerica trys to get them enough protection for the lowest cost. Does that mean it works for all clients??? NO!

The other question by the same offer is if the agent would buy the "product" out of loyalty because we believe in the business. No! If it's not in the best interest of the individual!

Talking out both sides wrote comments about why if they're #1 why are so many people broke...Great Friggen Question!! But, it doesn't stop that fact of FORBES Global 2000 issue dated April 2007 states Citi is the #1 company in North America. Also, written by the Wall Street Journal "Primerica is the largest financial services marketing organization in North America." I can't dispute the fact that Citi hands out 40% of the credit card debt. I will have to look into that but thanks for that statement. That caught my attention. I will just say one thing about the statement though, don't listen too much to Wikipedia...It's not all that credible either.

This Is Scary wrote some pretty demeaning comments about what someone else stated in their opinion. First, please lighten up. This is a site for people to express their opinions. But, you did bring up a good point. Dollar cost averaging has very little to do with 12% return. The 12% return is actual fact though if you look at the last 30 years of mutual funds. In fact, it averages 12.95%. Please take the time to do the research your self and look at that.

I guess the thing that made me respond with my opinion is that it seems like you are all talking about something (Primerica) in a negative way when you yourselves have not tried the business. Am I a Primerica agent? Yes. And I have been for less than one month but, I have helped 13 families implement a savings plan, 6 families get properly protected ( by the way all 6 saved money on their new policies and on average I tripled their coverage) and I have helped 3 other people start a business that they can stand behind. How much money does someone make in Primerica? As much as they are willing to work for!!!!! Get off your *** and work if you want to make money. Period!

Again, this is my opinion and I value all past opinions.


If your out to help the consumer, client first answer this. You talk about dollar cost averaging. Well isn't in the clients best interest to get the lowest cost term for their situation which would allow more money to invest?

So if your client needs a 20 year term and you know of another carrier that has a lower cost product could it be in the clients best interest to go with the other product?

You see Primerica sells products period. Primerica has a concept in order to market their products. it's not about Primerica being bad or good, it's about the bottom line.

Out of loyalty to the company would you buy their product knowing you can get more coverage with another company with the same or less money? I say go with the company which benefits you and yours..

Push away from the kool-aid..


"Primerica is the largest marketer of financial services in North America. These are all facts."


"If they were doing such a good job why are so many people broke??"

If Primerica is the biggest (unsubstantiated), then WHY ARE SO MANY PEOPLE BROKE?? Good question. Maybe people are broke because "Citi Cards is responsible for around 40% of the profits with GCG, and represents the largest issuer of credit cards across the world" (wikipedia)


"you can receive 12% return by dollar cost averaging, "

This is yet another non-registered agent probably trying to use *big* words, making himself sound like another buffoon.

Dollar cost averaging is a technique to reduce investment risk. It has NOTHING to do with a "12% return".